Syarikat Logam Unitrade was founded in the year 1978 by Mr. Sim Keng Chor and incorporated in the name of Syarikat Logam Unitrade Sdn. Bhd. on 1st April 1984. The company is principally engaged in the trading and distribution of plumbing and engineering hardwares, building material and imports and exports.

The above products are mainly distributed to Hardware Dealers and also supplied to Plumbing, Fire Protection, Air-Conditioning, Water-Treatment, Electrical and Civil Contractors. Over the past twenty five years, the company has established a wide customer base which includes customers in the retail, construction, engineering, manufacturing, oil and gas.

Over the past few years, we have been growing consistently and constantly expanding our product range and customer base. Our growth strategy is simply "Satisfying Customers Needs".

Recently, we have developed a range of products under our own brand/trademark, "ALFRAN", which has been registered in Malaysia and China. These products have been successfully marketed and accepted nationwide due to its quality. Our vision is to market all products under one brand, "ALFRAN", and ultimately to market internationally.

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