Founded by Sim Keng Chor, a sole proprietorship under the name of Syarikat Unitrade to trade pipes, valves, fittings and accessories for M&E works, primarily fire protection systems and plumbing works. As the business grew, Sim Keng Chor incorporated Syarikat Logam Unitrade Sdn Bhd on 5 January 1984, to assume the business.


We purchased a piece of land measuring approximately 1,800 sq ft together with a 4-storey shophouse erected thereon in Jalan Sitiawan, Off Jalan Pekeliling Lama, Kuala Lumpur.


As our business expanded, we relocated to a new warehouse of 17,500 sq ft built up together with a 3-storey 10,000 sq ft office building in Hicom Glenmarie Industrial Park, Shah Alam, Selangor.


We introduced our house brand of pipes, valves, fittings and accessories under the brand name “Alfran”. In November 2001, we successfully registered our Alfran trademark with the MyIPO.


We embarked on a further expansion by relocating to a larger warehouse of 117,700 sq ft built up together with a 3-storey 26,200 sq ft office building in Bukit Jelutong Industrial Park. With expanded storage space, we were able to further expand our product offerings with wider specification range to cater for increasing demand from our customers. This also allowed us to supply direct larger scale construction projects.


Sim Keng Chor, and Managing Director, Nomis Sim Siang Leng acquired 100% equity interest in Ricwil.


With the acquisition of Ricwil, our Group expanded our offerings to include manufacturing of pre-insulated pipes and trading of related materials for HVAC systems. Ricwil relocated to a larger factory in Kampung Baru Subang, Shah Alam, Selangor comprising a manufacturing space of 47,500 sq ft together with a 2-storey 6,500 sq ft office building.


Unitrade United Sdn Bhd was incorporated. A company involved in the manufacturing of scaffolding equipment, to provide rental of temporary structural support equipment such as scaffolding, steel plates and hollow sections for the construction industry.


We purchased a piece of land with buildings with a land area measuring approximately 530,000 sq ft in Bukit Jelutong, Shah Alam, Selangor. We renovated and constructed our industrial complex to incorporate our new headquarters, factory and warehouse to consolidate our operations under Unitrade, Ricwil and Unitrade United within one location and to cater for future growth of our business.


We completed the relocation to our new industrial complex on 31 December 2021, after receiving the CCC.


Unitrade was listed on the ACE Market of Bursa Malaysia Securities Berhad on 14 June 2022, and successfully raised proceeds amounting to RM100.0 million from the initial public offering exercise.


Unitrade acquired 60% of equity interest in Winnson Marketing Sdn Bhd (“Winnson”) from the existing shareholders of Winnson, namely Lai Tek Kim, Chan Yoke Keng, Lai Teck Tin and Lai Tek Mui, for a purchase consideration of RM2.16 million. The acquisition was completed on 25 July 2023.

Winnson specialises in the sales and distribution of hydraulic hoses, couplings, engineering hardware and related parts, which widens Unitrade’s product portfolio.


Unitrade acquired 51% of equity interest in Intergreen Metals Sdn Bhd (“Intergreen”) from Intergreen Holdings Sdn Bhd, Intergreen Corporation (M) Sdn Bhd and Pong Wing Seng, for a purchase consideration of RM66.3 million. The acquisition was completed on 8 January 2024.

Intergreen is principally involved in metal recycling business, specialising in collecting and processing metal waste to be recycled into input feedstock for steel manufacturers.

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