Sim Keng Chor
Executive Vice Chairman
Mr. Sim Keng Chor (“Mr. Sim”) was appointed to the Board of Unitrade as an Executive Vice Chairman on 1 September 2021.Mr. Sim is the founder of Unitrade. In 1979, with his entrepreneurial spirit and aspiring vision, he established Syarikat Unitrade to undertake the trading of pipes, valves, fittings, and accessories. Since then, he has been instrumental in spearheading the growth and strategic development of the Group. Under his leadership, Unitrade has grown to become one of the largest homegrown wholesalers and distributor of building materials in Malaysia.
Equipped with over 46 years of experience in the business, Mr. Sim holds vast knowledge and in-depth understanding of trends and demands in the industry. At present, he continues to play a major role in charting Unitrade’s strategic business direction and expansion.
Mr. Sim Keng Chor is a major shareholder of the Company and his spouse, Ms. Teh Beng Khim is a substantial shareholder of the Company. Mr. Sim is the brother of Sim Aik Chor and Sim Yung Chi, and father of Nomis Sim Siang Leng and Simson Sim Xian Zhi.
Mr. Sim attended all six (6) Board meetings during the financial year.
